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How a leading convenience retailer used QSIC to boost engagement and sales in the snack category
15.9%
Sales Uplift
$2.12
ROAS
1.8M
Impressions
*Uplift was measured using a Difference-in-Difference (DiD) approach, comparing average sales during the campaign to a 4-week pre-campaign baseline and to control stores not exposed to audio ads.
A global convenience retailer across the United States aimed to boost snack category performance by spotlighting new, on-trend products for on-the-go shoppers. Partnering with a major snack brand on a new launch, the goal was to build awareness, drive trial, and capture incremental sales to grow category share.
In a crowded retail environment with limited shopper attention, new products struggle to stand out.
The retailer needed a scalable way to connect partner brands with shoppers at the moment of decision and turn awareness into measurable sales without adding friction.
The campaign ran across nearly 1,500 stores, delivering more than 5.9 million ad plays and reaching over 15.8 millionshoppers nationwide.
This broad, sustained reach ensured strong visibility for the featured snack products throughout the promotional period. Using QSIC’s Ad Studio, the retailer launched AI - created audio ads promoting a buy-one-get-one offer across multiple snack SKUs, with engaging, contextual messaging that encouraged impulse purchases during key snacking moments.
Campaign performance uncovered clear behavioral patterns that will help the retailer optimize future snack activations. Peak hours between 10 AM and 5 PM drove 75% of total sales lift, and stores in the Midwest and West significantly outperformed other regions. These insights highlight valuable opportunities to refine both dayparting strategies and regional targeting to maximize impact in future campaigns.
The AI - created audio ads proved highly effective in amplifying the promotion, driving an 8% lift in 2 -unit trips and a 9% lift in4-unit trips, and demonstrating the ability of in-store audio to influence purchase behavior and increase basket size.
