Retail Media refers to retailer-owned media channels, assets, and collateral, as well as the shift to control and generate new revenue streams from retailers’ collated and combined efforts to manage these assets in-house. At QSIC, we provide in-house audio advertising solutions for retail physical stores and enhance customer engagement. We curate music and add strategic messaging to improve customer experience as an AI audio platform. Our in-store audio retail media platform acts as a new revenue stream for ads and improves your retail store’s environment.
Retail Media can be broken down into three categories;
In-store: Refers to media and advertising efforts executed inside the physical store eg. Audio and visual advertising such as screens, decals and other signage.
Onsite: Activities that occur on the retailer’s digital platforms eg Owned Website or App.
Offsite: Efforts deployed outside the retailer’s owned properties, using external platforms to reach customers eg. Social media, OOH, CTV, Linear TV, Search, Video, and more.
Have you ever walked into a store with no audio playing? How did it feel—uncomfortable, uneasy, or even awkward? Audio is often an unsung hero, sometimes only truly noticed when it’s absent. It doesn’t just enhance the shopping experience; it also improves the in-store environment for staff. By creating an engaging atmosphere with curated music and targeted messaging, audio shapes shopper behavior, encourages impulse purchases, and fosters emotional connections with the brand. Beyond its experiential benefits, in-store audio is a powerful retail media channel, allowing brands to deliver impactful advertisements directly to customers at the point of purchase, driving both engagement and revenue.
Audio out of home (AOOH) refers to music, advertising or messaging that plays via audio infrastructure in-store. The larger the store or restaurant network, the greater the value to advertisers and suppliers in communicating with customers via your audio.
It allows you to communicate helpful prompts for shoppers and improves the in-store experience, the value exchange from suppliers, and the impact of over-the-counter sales. We assess the value of all these inputs in helping brand leaders realize the value of their in-store Audio Out Of Home channel, which can drive incremental ad-spend return. There is great value in speaking to customers at the point of purchase, and QSIC ensures that retailers take advantage of the untapped potential of audio retail media.
Targeting shoppers during their journey, audio Retail Media influences purchase decisions and effectively promotes products, leading to increased sales. This can be done through targeted advertising, awareness campaigns, and customer engagement through loyalty programs, ultimately influencing trust in listeners.
QSIC uses AI technology to track and analyze the impact of in-store audio ads on customer behavior and real-world transactions through sales uplift and units sold. QSIC uses the Difference-in-Differences (DiD) method which compares the changes in outcomes (e.g sales quantity) over a time period between a trial group that is exposed to some treatment (e.g. advertising) and a control group that is not.
QSIC measures success through sales uplift, return on ad spend, impressions, engagement metrics, brand lift studies, and tracking attribution across the customer journey. Tracking social media for positive mentions and sentiment can also indicate successful brand engagement.
Yes, QSIC can help you monetize your in-store audio by crafting tailored ad packages, producing high-quality commercials, and offering expert insights on how to maximize impact for your specific vertical.
Absolutely. QSIC's AI-powered scheduling ensures ads are played at the perfect moments and locations to maximize customer engagement. Meanwhile, our scientifically curated music aligns with peak periods, amplifying the impact and driving even greater value for your business.
The QSIC HQ platform offers best-in-class closed-loop reporting for your audio campaigns, giving you detailed insights into impressions, sales, and sales uplift. Our advanced heatmap demand sensing enables you to track which products are performing best. We leverage this data to continuously optimize your campaigns, ensuring peak performance and that every impression counts.
We are most effective when paired with screens, leveraging a frequency-driven, omnichannel approach. With audio hardware already in place, we can seamlessly blanket a space with advertising that doesn’t require active attention from the audience. This passive engagement offers a powerful complement to visual media—at just one-fifth the cost of traditional screens—making it an efficient and impactful solution for broad, ambient reach.
Our platform allows you to review what music is playing across each store in your network. Depending on your needs, using smart speakers - we also offer a control layer over the audio infrastructure for remote management of each device in-store.
Our platform enables effortless updates to playlists, ads, and messaging in real-time. Whether it's ensuring the latest Taylor Swift album is playing in-store on release day or pausing an ad campaign that just sold out all the Gatorade in-store, we give you the freedom to update your campaigns as needed.
QSIC's music curation team works closely with your business to craft a playlist that reflects your brand identity and resonates with your customer demographics, creating a distinctive and immersive brand sound.
If you play music in your store, you need a 'public performance' music license, as most music is protected by copyright law. QSIC handles all music licensing requirements needed to activate music in-store. QSIC has licensing agreements in place for each territory that ensures the QSIC Music Team have the very best catalog available for playlists ranging from major label content to the World’s best Independent labels.
Yes, QSIC offers end-to-end audio solutions. We work with the best hardware brands to create smart audio environments. We control the largest installations of Sonos and Bluesound smart speakers, globally.
Yes, QSIC can work with most existing audio setups, reducing the need for additional hardware.
Our support team is global, so no matter what your audio issue, we are on hand to help resolve it.
QSIC partners with global Retail Media Networks to make in-store audio scalable across thousands of locations. Our cloud-based platform offers centralized control of music, messaging, and real-time updates, while expertly curated playlists and AI-driven ad delivery ensure a consistent, personalized experience. Our team delivers quick speaker installation, and once your network is activated, adding more stores is seamless and efficient, ensuring easy growth at scale.
Get in touch with our team through the contact form or give us a call, and we’ll provide a personalized solution designed to meet your specific needs.