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How a leading energy drink brand and a top convenience retailer used QSIC in -store audio to drive awareness and measurable sales lift
121.5%
Unit Uplift
$2.95
iROAS
8.9M
Shoppers Reached
*Uplift was measured using a Difference-in-Difference (DiD) approach, comparing average sales during the campaign to a 4-week pre-campaign baseline and to control stores not exposed to audio ads.
This energy drink brand sought to build awareness and drive sales during a recurring promotion at a global convenience retailer across the United States, reaching customers at the point of purchase through targeted in-store audio.
As a first-time in-store audio advertiser, the brand needed to move quickly to align with the retailer’s promotional schedule.
With less than two weeks to launch, creative had to be adapted, approved, and deployed across thousands of stores without compromising quality or consistency.
QSIC activated the 17-day campaign across more than 3,200 convenience retail locations through its in-store audio platform, delivering over 3.4 million ad plays and reaching over 8.9 million shoppers. The campaign followed a two-phase approach designed to maximize impact across the full promotional period. The first phase built familiarity by introducing the drink’s clean formulation and key benefits, while the second highlighted the limited -time offer to drive purchase intent.
POS data revealed that energy drink demand peaked between 6 and 8 a.m., with a secondary lift in the afternoon. The demand profiles also showed particularly strong performancein California and Florida, where sales consistently outpaced other regions. QSIC used these insights to fine-tune ad delivery by both time and location, ensuring the campaign reached shoppers at the moments and in the markets with thehighest purchase potential.
Across all stores, the campaign delivered measurable performance, achieving a $2.95 iROAS and demonstrating the power of contextual in-store audio to influence purchase behavior in real time.
Measured within 5-minute attribution window against control stores.
