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We are Qsic

We make spaces smart by connecting everything; innovation, ideas, people, devices and technology.

We believe that we all deserve better in-store experiences. We dream of a world where services are seamless, data driven, connected and just well... magic.

We see the endless potential that exists in bricks and mortar stores. We exist to unlock the network effect of these opportunities.

We love to help innovators to make spaces smarter by transforming quick service restaurants, petrol & convenience, retail, banking and grocery front of house; to provide better insights back-of-house.

In doing so, we bring together a community who like us…

The story so far.

How did it all begin?

The first line of code for what would become the Qsic platform was written in our first office in 2012. Our founders, Matt Elsley and Nick Larkins simply knew there had to be a better music streaming solution for businesses. So, we set out to build Australia’s pioneering and leading commercial music streaming platform.

How is it going?

Today, we have built the world’s first platform for fully-automated in-store environments using AI-driven experimentation and applied learning at scale. And in doing so, we unlock unimaginable in-store revenue potential for our clients and their customers. 

Where is it going?

Next stop global domination...Qsic is rapidly expanding, gaining some of the world's most recognizable brands across the world. As we continue to help retailers commercialize their networks, Retail Media is catapulting businesses into a new era of advertising. Here at Qsic, we are continuing to drive innovative solutions that transcend the advertising as we know it. 

Watch this space.


The AI driven in-store optimisation platform.

Our in-store optimisation platform:


  • Utilizing AI - our platform recognises current conditions and implements change in real time.

  • Measures impact; by leveraging first party data from enterprise retailers to determine revenue uplift.

  • Uses targeted audio messaging and advertising to engage the audience.

  • Delivers a smart environment that learns with every customer.

  • Runs tests, and deploys proven strategies across all your retail locations


All to create authentic branded customer experiences and create growth opportunities for your business.



Qsic, what innovation has in-store.

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