How El Jannah built one consistent brand sound across its network and lifted guest experience by 25%
Happy Guests
INCREASED AMBIANCE
25%
UPLIFT IN GUEST EXPERIENCE
Happy Crew
MOTIVATED FRONT AND BACK OF HOUSE
*Uplift was measured using a Difference-in-Difference (DiD) approach, comparing average sales during the campaign to a 4-week pre-campaign baseline and to control stores not exposed to audio ads.
El Jannah wanted every guest to walk into the same atmosphere, no matter which restaurant they chose. The goal: a consistent, on-brand sound that lifts the room for guests and keeps crew energised through service.
Before QSIC, El Jannah’s restaurants had no music, and silence is the first thing a guest notices. Managing music store by store risked every location sounding different, with playlists and volume left to busy crews mid-service.
QSIC rolled out centrally controlled music programming across every El Jannah restaurant, on brand and managed from one place. Speakers run from the kitchen through to the dining room, and AVA (Autonomous Volume Adjustment) automatically sets music levels to how busy each store is. Zero touch for the team on the floor.
“Regardless of which restaurant you walk into as a guest, it’s going to be the same experience, the same vibe.” - Tyler Mason - Chief Technology Officer, El Jannah
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