Programmatic advertising loves to talk about precision. The problem? It is not nearly as precise as it claims. Between misplaced ads, fake clicks, and fraud, billions are vanishing into thin air.

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According to eMarketer, wasted ad spend in programmatic advertising has jumped 34% in two years, hitting US$26.8 billion. (eMarketer) That is a whole lot of “efficiency” going absolutely nowhere.

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The QSIC Difference: Ads That Actually Do Their Job

At QSIC, we do not believe in impressions for the sake of impressions. Our Smart Targeting system uses real in-store transaction data to figure out when and where ads will actually make an impact.

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Coffee promos during the morning rush? Check. Snack ads when the afternoon slump hits? Done. Loyalty nudges right before checkout? Absolutely.

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We do not guess. We use data to make every second of airtime work harder, hitting shoppers when they are paying attention, not when they are half asleep.

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Why It Matters: Zero Waste, Full Accountability

Where programmatic advertising keeps advertisers guessing, QSIC gives them proof.

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- No wasted impressions: Ads only run when stores are open and shoppers are active.

- Brand-safe by design: Every message is delivered in curated, in-store environments.

- Measured by impact: Control stores prove uplift in real sales, not just “reach.”

- Transparent performance: Dashboards show what is working, where, and how often.

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We do not need to promise transparency. We built it in.

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Human Smarts Meet Machine Speed

Automation is great, until it is not. QSIC combines smart automation with human intelligence to make sure campaigns stay aligned, relevant, and on brand. Our teams set priorities, track delivery, and fine tune campaigns in real time.

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Because AI can schedule ads, but it cannot understand context. That is still our job.

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The Bottom Line

While the rest of the ad world throws money at algorithms and hopes for the best, QSIC is proving there is a better way. Smart Targeting delivers the right message, in the right place, at the right moment, and actually drives results.

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No wasted spend. No blind buys. Just precision that moves products.

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At QSIC, every impression counts. The others can keep guessing.

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