Melbourne - October 22nd, 2025 – QSIC, the global in-store audio platform that uses AI audio and data intelligence to help retailers and brands unlock the value of the in-store experience, is partnering with Support Act for this year’s AusMusic T-Shirt Day on Nov. 27. To mark the occasion, QSIC will run a campaign across its in-store audio network to raise awareness for Support Act, the music industry’s charity providing crisis relief, mental health support and other wellbeing services for Australian music workers.

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AusMusic T-Shirt Day is an annual celebration of Australian music and the legends behind it. The 2025 campaign theme, Show Up for AusMusic, invites the public to wear their favourite band tee, make a donation and help Support Act continue its vital work to support artists, crew and music workers in need. QSIC will run an awareness campaign across more than 1,600 participating locations, reaching millions of Australians. 

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Nikki Wishart, Music Curator at QSIC, said: “Music is a vital part of what we do — it shapes how people feel, connect and experience the world around them. It defines a brand’s identity and sets the tone for every interaction in-store. We’re proud to use our platform to give back to the music community that inspires our work. By raising awareness for Support Act’s mission, we hope to shine a light on the incredible people behind the music we love.”

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QSIC powers the audio for grocery, convenience, QSR, hospitality, fashion and specialty retail locations across the globe. The company employs a team of content and curation experts that tailor audio experiences designed to bring each brand to life, enhance customer engagement and elevate in-store experiences. 

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Rachel Campbell, Campaign Director at Support Act said: “Music sits at the heartbeat of our cultural identity. AusMusic T-Shirt Day celebrates the artists, crew and music workers who make that heartbeat possible — many of whom don’t have the safety net other vocations enjoy. It’s our key fundraising moment, helping Support Act continue its vital work providing crisis relief, mental health support and wellbeing programs across Australia. We’re grateful to partners like QSIC for helping us show up for the community behind Australian music.”

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AusMusic T-Shirt Day will take place on Thursday, 27 November. For more information about AusMusic T-Shirt Day or Support Act, please visit https://ausmusictshirtday.org.au. 

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About QSIC

QSIC is the global intelligent in-store audio platform that uses data & AI to remove friction from the planning process and elevate and measure the impact of audio. Reaching over 100 million in-store shoppers monthly, QSIC helps retailers activate their Retail Media Networks by setting up, running and commercializing their audio assets. This extends from music curation, ad production and collateral to ad sales and price evaluation. QSIC has invested heavily in developing a patented method of measuring the impact of audio advertising on real-world in-store transactions. It is now a leading provider of AI technology that strategically leverages the power of audio to deliver better customer and sales experiences. Learn more at www.getqsic.com. 

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About Support Act: 

Support Act is Australia’s music industry charity, delivering crisis relief, mental health and wellbeing programs, and support services for musicians, managers, crew and music workers across the country. Through its Crisis Relief Grants, Mental Health Helpline and industry-wide initiatives such as Sound Check and Tune Ups, Support Act works to improve mental health awareness, build resilience and provide practical support for those in need. The charity is funded by donations, fundraising events, corporate partnerships and government support, and plays a vital role in ensuring the wellbeing and sustainability of the Australian music community. Learn more at supportact.org.au.

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Media Contact for QSIC: 

SamsonPR 

QSIC@samsonpr.com

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