In the fast-paced world of quick service restaurants (QSRs), creating the right ambiance is essential to shaping customer experiences and improving operational efficiency. While food quality and service speed are key, quick-service restaurant music plays a crucial role in influencing how customers interact with the environment. From the tempo of the music affecting how quickly customers eat to the selection of music genres that align with the restaurant's brand, strategic music choices can significantly enhance the QSR experience. In this blog, we’ll explore how QSR ambiance music can improve both the dining atmosphere and business outcomes.

How Music Tempo Influences Customer Behavior

The tempo of music within a quick-service restaurant has a direct impact on how quickly customers eat and move through the space, ultimately affecting turnover rates. Fast-paced, upbeat music encourages quicker eating and higher customer throughput, making it an ideal choice for busy periods or fast food outlets looking to maximize the number of diners served. Research shows that faster music can subconsciously speed up customers’ dining pace, leading them to finish their meals more quickly and free up seating for the next group of customers.

On the other hand, slower-paced music creates a more relaxed atmosphere, which may be better suited for times when the restaurant isn’t as crowded. This can extend the time customers spend in the restaurant, making them more likely to order additional items such as desserts or drinks. Adjusting music tempo based on customer traffic and peak dining hours can help QSRs strike the right balance between keeping the atmosphere energetic and managing table turnover efficiently.

Selecting the Right Music Genres to Align with Your Brand

Beyond tempo, the selection of music genres can significantly impact the enhancement of the QSR atmosphere and the shaping of the overall dining experience. Music should not only reflect the restaurant’s target demographic but also align with its brand identity.

For example, a fast food outlet catering to a younger, energetic crowd might choose to play popular, high-energy tracks that match the vibrant vibe of the space. Meanwhile, a family-oriented quick-service restaurant could opt for more neutral, easy-listening genres that create a welcoming environment for all age groups. The right genre choice can evoke positive emotions, enhance the overall music for the restaurant experience, and encourage customers to return.

Moreover, music selection can also influence the perceived quality of the food and service. A well-curated playlist can reinforce a brand’s values, making the restaurant feel more modern, authentic, or luxurious, depending on its positioning. QSR ambiance music is therefore an important tool for reinforcing a brand’s identity and creating a cohesive experience for diners.

Enhancing the Quick Service Restaurant Ambiance with Strategic Music Choices

Integrating strategic music for restaurant experience planning can boost customer satisfaction, promote brand loyalty, and even increase sales. By understanding how factors like tempo and genre affect customer behavior, QSRs can make informed decisions on the type of music to play throughout the day, ensuring the ambiance adapts to different dining periods and customer demographics.

For fast food outlets aiming to create a dynamic and energetic environment, high-energy music can keep customers engaged and moving through the space efficiently. Alternatively, for restaurants focusing on a slower, more relaxed dining experience, mellow tunes can help craft a welcoming atmosphere that encourages customers to take their time.

Ready To Elevate Your Ambiance?

The role of QSR ambiance music is vital in shaping the customer experience and enhancing the overall dining environment in quick-service restaurants. By carefully selecting music that aligns with the brand and target demographic, and adjusting the tempo to influence customer behavior, QSRs can create a more engaging and enjoyable dining experience. Whether aiming to increase turnover or encourage longer stays, quick-service restaurant music is a powerful tool in creating the right atmosphere for your customers.

At Qsic, we specialize in crafting tailored audio solutions to enhance your restaurant’s ambiance and improve customer satisfaction. Discover how our innovative audio strategies can elevate the dining experience and drive business success in your QSR.

As the retail landscape continues to evolve, businesses are turning to in-store audio advertising as a powerful tool to capture customer attention and drive sales. When done effectively, audio ads can seamlessly enhance the shopping experience without feeling intrusive. This blog will explore key strategies for crafting targeted audio ads that engage customers, focusing on timing, placement, and personalization based on store location, time of day, and customer traffic patterns.

Crafting Effective In-Store Audio Ads

The success of in-store audio advertising lies in delivering impactful messages without disrupting the customer’s shopping journey. Shoppers are often focused on browsing and making purchasing decisions, so your audio ads need to grab attention in a subtle yet effective manner. Here are a few strategies to help craft impactful ads:

• Demand Sensing: Timing audio ads to align with customer needs is essential for maximizing their impact. Ads played too frequently can feel repetitive, but those carefully timed to coincide with high-demand moments come across as helpful and relevant. For instance, promoting a coffee special in the morning aligns perfectly with peak coffee purchase times, making the message both timely and effective.

  
  

• Placement Within the Store: The location of your audio messaging within the store plays an important role in its effectiveness. Target high-traffic areas, such as entrances, checkout lines, or promotional zones. These are moments where customers are already focused and are more likely to engage with your message. Combining in-store marketing strategies with well-placed audio ads ensures a higher conversion rate.

  
  

• Message Simplicity: Keep the audio ad concise and easy to understand. In retail environments, there is often background noise or other distractions, so clear, direct messaging ensures customers can absorb the information quickly. A short, well-structured ad highlighting a limited-time deal or special offer can have a greater impact than a long, drawn-out message.

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Personalising Audio Ads for Maximum Impact

Personalization is a key driver of success in today’s in-store marketing strategies. Tailoring audio ads based on factors like store location, time of day, and customer traffic patterns can dramatically increase the effectiveness of your campaigns.

• Store Location: Retailers with multiple locations can adapt their targeted audio ads to resonate with specific local audiences. For example, stores in urban areas may benefit from fast-paced, energetic messaging, while suburban locations might prefer a more relaxed tone. Adjusting the language, tone, and style of your ads to reflect the unique demographics of each store can lead to better customer engagement.

  
  

• Time of Day: Customer behaviors shift throughout the day, and your audio ads should reflect these patterns. During busy morning hours, quick announcements about promotions on coffee or breakfast items could encourage impulse buys. In the evening, focusing on last-minute discounts or end-of-day sales can motivate customers to make additional purchases before closing time. Timing your ads to align with peak shopping periods ensures that they resonate with customers when they're most receptive.

  
  

• Customer Traffic Patterns: Analyzing traffic patterns within the store helps determine where and when to place targeted audio ads for maximum effectiveness. For instance, playing ads that promote seasonal products or bestsellers near the store entrance can draw customers into specific aisles. Conversely, targeted ads near checkout lines can prompt last-minute purchases, making use of high dwell time in these areas.

  
  

How Targeted In-Store Audio Ads Increase Sales

Effective audio ad targeting in retail environments can have a measurable impact on sales. When ads are timed correctly and tailored to the customer’s environment, they can inspire immediate action, leading to increased conversions and higher average transaction values.

Research shows that personalized, relevant audio messaging can prompt impulse purchases, guide customers to high-margin products, and keep shoppers engaged longer. By integrating targeted audio ads retail campaigns into your overall marketing strategy, you create a dynamic shopping experience that not only enhances customer satisfaction but also drives revenue.

Ready To Reach Your Audience?

In-store audio advertising is a highly effective tool for increasing sales when used strategically. By focusing on the timing, placement, and personalization of your audio ads, retailers can create engaging, relevant experiences that encourage customers to act. Whether you're promoting a new product, offering a limited-time discount, or simply guiding customers through their shopping journey, well-crafted targeted audio ads can make a significant impact on your bottom line.

At Qsic, we specialize in creating innovative audio solutions that help retailers boost sales and customer engagement. Discover how our cutting-edge technology can take your in-store marketing strategies to the next level.t

Coles 360 has announced a new partnership with Qsic, a leading audio retail media platform, to bring AI-driven in-store audio to Coles Liquor stores, offering supplier brands an innovative way to connect with customers.

Qsic’s advanced platform will leverage Coles Liquor’s data, including transactional data, loyalty insights and stock inventory to optimise the in-store audio experience. By analysing product demand cycles, Qsic dynamically places advertisements during peak demand periods to maximise performance and revenue growth.

“Our pioneering audio platform extends Coles 360’s reach into the in-store environment, delivering highly relevant and localised ads at the point of purchase, while also enhancing the overall shopping experience. Retail partners using Qsic have seen an average sales quantity increase of 11%+ and a sales lift of 14%+; this is also not the ceiling by any means. By leveraging Coles Liquor’s data to fuel our in-store audio algorithm, we’re positioned to help brands drive sales, improve shopper engagement, and minimise wasted ad spend. These capabilities are truly game-changing for any brand investing in retail media,” said Ben Dixon, Head of Retail Media & Partnerships at Qsic.

This new technology offers the opportunity for Coles Liquor supplier brands to deliver dynamic, targeted audio content at the critical point of purchase when customers are browsing in-store and making their purchase decisions. Brands can also produce dynamic audio ads with generative AI, reducing cost and production time from weeks to days.

Paul Brooks, General Manager of Coles 360 said “This intelligent technology enables our suppliers to create dynamic creative for different markets and audiences, as well as targeting by state, or by the different banners, so First Choice Liquor Market, Liquorland or Vintage Cellars, allowing for more relevant messaging. We haven’t been able to offer in-store audio as a retail media opportunity in our Liquor stores before, so being able launch an audio solution that is insight and data-led, across the whole Coles Liquor Group, is really exciting.”

Qsic is currently being rolled out to Coles Liquor stores nationally enabling brands to connect with almost a million shoppers very week.

“Whether brands are trying to raise awareness for a new product launch, drive conversions through a pricing message or bring a promotion to life, with this technology we can tailor audio packages to meet campaign objectives. We can also track and optimise campaigns based on key metrics including sales attribution and sales demand profiles.” said Brooks.

The introduction of intelligent capability like this reflects a larger shift in retail media, as stores evolve from ‘static’ to ‘dynamic’ environments.

“By responding to in-store context and adapting to customer behaviour in real time, we can now move beyond a one-size-fits-all strategy and treat each store as its own ecosystem. Through the Qsic’s AI technology, we can maximise engagement, optimise inventory, deliver a sophisticated audio platform for suppliers and a better experience for customers,” said Brooks.          

Mia Lloyd, Coles Liquor, General Manager of Customer Loyalty said “We are thrilled to introduce Qsic’s AI-driven audio technology into Coles Liquor stores. By combining music with relevant, contextual messaging, we can create a shopping environment that truly resonates with our customers.

“This innovative approach not only enhances the store atmosphere but also supports the customer journey by providing timely, helpful information and offers that guide our customers through their purchasing decisions in a seamless, intuitive and data-driven way,” said Lloyd.

About Qsic

Qsic is the global intelligent in-store audio platform that uses data & AI to remove friction from the planning process and elevate and measure the impact of audio. Reaching over 100 million in-store shoppers monthly, Qsic helps retailers activate their Retail Media Networks by setting up, running and commercializing their audio assets. This extends from music curation, ad production and collateral to ad sales and price evaluation. Qsic has invested heavily in developing a patented method of measuring the impact of audio advertising on real-world in-store transactions. It is now a leading provider of AI technology that strategically leverages the power of audio to deliver better customer and sales experiences. Learn more at www.getqsic.com.

In today’s competitive retail landscape, personalization has become key to enhancing customer satisfaction and building brand loyalty. One of the most effective tools in achieving this is Retail Media Networks, which harness vast amounts of customer data to deliver tailored experiences. By leveraging data-driven personalization and location-based technologies, retailers can create meaningful connections with their shoppers, seamlessly blending the online and in-store experiences. In this blog, we’ll explore how retail media personalization strategies are shaping the future of shopping and driving customer engagement.

Exploring the Role of Retail Media Networks in Enhancing Customer Shopping Experiences Through Data-Driven Personalization

At the heart of any personalized shopping experience is the use of data to understand customer behaviors, preferences, and purchase histories. Retail Media Networks are uniquely positioned to leverage this wealth of data, using it to craft targeted advertisements and promotions that resonate on an individual level. By integrating insights derived from shopping habits, retailers can deliver offers that are not only relevant but also timely, increasing the likelihood of a purchase and enhancing customer satisfaction.

For example, a shopper who frequently purchases organic products may receive promotions for new organic items or personalized discounts based on their purchase history. This level of personalization ensures that each shopper feels seen and valued, fostering brand loyalty and encouraging repeat business. Retailers that use retail media customization strategies can create an engaging, tailored experience that resonates with customers and sets their brand apart from competitors.

Additionally, custom retail media allows retailers to make smarter advertising decisions by focusing on what matters most to their customers. This data-driven approach ensures that promotional content is relevant to the individual shopper, creating a deeper emotional connection and driving sales. By analyzing customer data and utilizing personalized retail strategies, retailers can optimize their marketing efforts and build stronger, long-lasting relationships with their audience.

Leveraging Location-Based Technologies within Retail Media Networks for Customized In-Store Engagements

The in-store experience is equally important to creating a cohesive, personalized shopping journey. With the rise of location-based technologies such as geo-targeting and beacon technology, Retail Media Networks can offer customized in-store engagements that enhance customer interactions in real time. These technologies enable retailers to deliver targeted audio advertisements and messages as customers move through the store, providing a dynamic and personalized experience that bridges the gap between digital and physical shopping environments.

For instance, geo-targeting can send personalized notifications to a shopper’s mobile device as they enter the store, offering tailored promotions based on previous online behaviors. Beacon technology, meanwhile, can trigger personalized retail strategies by detecting a shopper’s proximity to certain products or areas within the store. This allows retailers to send hyper-relevant offers, such as a discount on a product the shopper has previously browsed online, creating a seamless and connected experience between online and offline channels.

By using retail media personalization in-store, businesses can guide customer behavior and encourage purchases at key moments, leading to higher engagement and improved conversion rates. The ability to deliver real-time, location-specific content allows retailers to engage with shoppers in a way that feels both natural and valuable, enhancing the overall personalized shopping experience.

Transform The Way You Engage With Your Customers

Retail Media Networks are revolutionizing the way retailers engage with their customers by leveraging data-driven personalization and location-based technologies to create bespoke shopping experiences. Whether it’s through targeted promotions based on purchase history or real-time messaging via beacon technology, custom retail media offers a powerful way to connect with customers on a personal level, driving satisfaction and fostering brand loyalty.

By embracing retail media customization and integrating insights from both online and offline behaviors, retailers can deliver a truly personalized shopping experience that stands out in today’s competitive market. At Qsic, we are proud to provide innovative audio and media solutions that help retailers tap into these personalization strategies and transform the way they engage with their customers.

Need Personalized Ads For Your Brand?

At Qsic, we personalize audio advertisements by dynamically tailoring messaging based on real-time factors like weather, location, and pricing. This data-driven approach ensures that each ad resonates with the local environment and customer preferences, enhancing relevance and impact. For instance, an ad promoting warm drinks might be triggered in cold weather, or a location-specific offer can be tailored to resonate with local culture or time-sensitive demand. This personalization can even be segmented at the store level, recognizing that a customer in Dallas or New York may have different needs or preferences than one in Los Angeles. By adjusting audio ads to reflect these variables, Qsic creates an engaging and responsive in-store experience that is uniquely tailored to each individual shopper.

retail experiences

As the holiday season approaches, the question looms in retail: When is the right time to start playing holiday music? While for some, it’s never too soon to embrace festive tunes, others prefer to keep holiday music confined to a limited timeframe, or even opt out entirely. Across Qsic’s network, we understand the importance of balancing holiday music’s impact with customer preferences, and we tailor these musical strategies to fit the distinct needs of North American, Asia Pacific, and Latin American markets.

Why Holiday Music Matters in Retail

Holiday music has been shown to impact retail environments in ways that go beyond creating ambiance. Studies reveal that seasonal music, when introduced at the right time, can boost customer enjoyment, engagement, and even spending. This seasonal uplift, however, can quickly fade if the timing, volume, or style of music does not resonate with customers. The key, as we’ve found at Qsic, lies in the ability to strike a balance through thoughtful timing and market-specific selections that align with each region’s holiday culture and customer preferences.

Timing is Everything

The timing of holiday music is a perennial debate. For some, holiday music as early as November 1st signals the beginning of the festive season; for others, starting too soon can lead to "holiday fatigue" among both customers and employees. Our data-driven approach allows us to localize the timing of holiday music introduction to align with customer sentiment and regional customs across our various markets. For instance, in North America, many consumers expect to hear holiday tunes shortly after Thanksgiving, while in other regions like Asia Pacific and Latin America, holiday music typically arrives closer to mid-December.

At Qsic, we’ve developed a flexible approach, allowing retail partners to decide the frequency and timing of holiday music based on their specific customer base. Our audio platform offers retailers the option to gradually introduce holiday music, reducing the risk of overexposure while still capitalizing on the season's positive impact.

Localization Across Markets: North America, Asia Pacific, and Latin America

The global reach of holiday music doesn’t mean a one-size-fits-all approach is best. At Qsic, our music curation team works diligently to localize holiday playlists that reflect the cultural and seasonal nuances of each market. In North America, classic carols, jazz, and upbeat contemporary holiday songs are popular, blending nostalgia with festive cheer. Our music curators also focus on blending in holiday songs that align with each store’s brand personality, creating a consistent auditory experience that enhances brand connection.

For our Asia Pacific and Latin American markets, our team curates holiday playlists that reflect each region’s distinct taste and cultural context. While the holiday season is widely celebrated, the musical traditions and preferred styles differ, and we adjust our playlists accordingly. In some regions, traditional carols may be replaced by local festive songs, while in others, we may emphasize a more universal playlist that appeals to the global tastes of shoppers.

Personalization is Key to Engagement

Holiday music can impact in-store engagement and purchasing behavior when tailored effectively. Through Qsic’s advanced in-store audio platform, we harness data to understand customer demographics, foot traffic, and time spent in-store, allowing retailers to create a music experience that reflects the customer journey. This personalization is particularly relevant during the holiday season, when specific music choices can help to maintain a festive yet welcoming atmosphere without overwhelming shoppers or staff.

Adapting to Evolving Consumer Preferences

Holiday music is just one component of a holistic in-store audio experience. Qsic's platform offers retailers the flexibility to adjust playlists, toggle between music genres, or even opt for a "holiday lite" version, featuring subtle seasonal tracks. For stores looking to increase revenue from retail media networks, Qsic’s platform also integrates seamlessly with in-store audio ads, allowing for holiday promotions and announcements that enhance the customer experience rather than disrupt it.

At Qsic, we recognize the importance of localizing not only the playlist but the timing, ratio and integration of holiday music, giving our retail partners the ability to create a festive atmosphere that’s perfectly tuned to their customers’ needs and preferences. By catering to diverse markets, we continue to help retailers use in-store audio to drive meaningful engagement during one of the most important times of the year.

In the spirit of the holidays here are some office favorites from our team.

• You Make It Feel Like Christmas - Gwen Stefani

• Feliz Navidad - José Feliciano

• It’s Beginning To Look a Lot Like Christmas - Michael Bublé

• Santa Baby - Kylie Minogue

• Last Christmas - Wham! 

7-Eleven, Inc. announced today an expanded deployment of Gulp Radio™ programming to 5,000 stores across the U.S. by the end of 2024 and more than 12,000 stores by the end of 2025, which includes all 7-Eleven®, Speedway® and Stripes® stores nationwide. Currently in more than 4,000 stores, Gulp Radio network offers an opportunity to influence the shopper at the point of purchase by deploying advertising and messaging via in-store audio. Once fully deployed at scale, Gulp Radio will be one of North America’s largest commercial radio networks enabling advertisers to reach the world’s largest convenience chain’s 13 million daily shoppers.

The Gulp Radio network’s expansion is the result of an extended partnership with audio retail media platform Qsic, which has allowed 7-Eleven to more quickly develop and bring audio messaging to market. Through Qsic’s AI-powered creative audio development, 7-Eleven more efficiently generates localized audio advertisements that reach target audiences during peak times – all backed by first-party data to measure the impact and determine revenue lift. On average, 7-Eleven® store locations with Gulp Radio network (or programming or broadcasting) capability have experienced between 5 – 9% overall sales lift. 

“Audio is the easiest and most cost-effective way to influence consumer behavior within the convenience store environment. Qsic’s audio platform authentically connects with in-store customers to immediately drive measurable results for our brand partners,” said Mario Mijares, Vice President of Marketing, Insights, Loyalty and Monetization Platforms at 7-Eleven, Inc. “Qsic has already proven its value in our stores, we’re excited to extend our partnership with them throughout the U.S.”

*Research shows that 85% of all retail media transactions are in-store, yet most retailers need help to ensure their in-store advertisements hit the mark and influence over-the-counter sales. With its proprietary technology, Qsic surpasses IAB standards by dynamically adjusting audio volume based on ambient noise levels, ensuring each ad is heard clearly. Additionally, Qsic's system timestamps each ad, providing unmatched validation for in-store media compliance.

“Gulp Radio network has already driven significant results for advertisers by optimizing in-store assets to influence shoppers at the point of purchase. In-store retail media presents a huge opportunity for brands to drive more conversions, and 7-Eleven and Gulp Radio are at the forefront,” said Matt Elsley, Co-Founder and Chief Executive Officer at Qsic.

Launched in October 2022, Gulp Media Network® is America’s largest coast-to-coast immediate consumption Retail Media Network designed to leverage 7-Eleven’s customer purchase and behavioral data, which is 95 million loyalty members strong, or approximately one in four Americans. As the #1 Immediate Consumption Retailer, 7-Eleven’s Gulp Media Network is a closed loop solution with the ability to track ROAS and iROAS by deploying advertising and messaging through social, display, gas pump TV’s, connected TV ads and CRM throughout more than 7-Eleven’s 12,000 stores across 47 of the top 50 DMAs in the U.S.

*Data derived from the Interactive Advertising Bureau (IAB) Measurement, Addressability and Data Center’s “Digital Out of Home (DOOH) & In-Store Retail Media Playbook 2024”.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.

About Qsic

Qsic is the global intelligent in-store audio platform that uses data & AI to remove friction from the planning process and elevate and measure the impact of audio. Reaching over 100 million in-store shoppers monthly, Qsic helps retailers activate their Retail Media Networks by setting up, running and commercializing their audio assets. This extends from music curation, ad production and collateral to ad sales and price evaluation. Qsic has invested heavily in developing a patented method of measuring the impact of audio advertising on real-world in-store transactions. It is now a leading provider of AI technology that strategically leverages the power of audio to deliver better customer and sales experiences. Learn more at www.getqsic.com.

Recently, the Qsic team had the privilege of taking the stage at SXSW Sydney for a session titled "Sell More In-Store: How Tech is Enabling Future Sales Opportunities in Retail Media." We explored the transformative role of technology in retail media, showcasing how innovations in AI, automation, and data attribution are reshaping the retail landscape. 

Retail is undergoing an incredible evolution, with technology paving the way for enhanced customer experiences and more effective sales strategies. We shared insights into groundbreaking methods that combine diverse data sets to deliver actionable, data-driven insights—paving the way for retailers to boost conversions and provide hyper-targeted retail media solutions.

Our discussion focused on:

AI and Automation: These tools are driving smart, real-time ad messaging recommendations and tailored in-store experiences.

Attribution Technologies: By identifying the customer journey in a physical retail setting, retailers gain powerful insights to measure and understand consumer behavior.

Intelligent Targeting: We showed how the strategic use of tech in physical retail environments can amplify in-store engagement, creating more personalized and relevant experiences that drive measurable outcomes.

Our session also featured exclusive case studies from leading retailers who are leveraging these technologies to redefine their success in today’s competitive marketplace.

Highlighting Responsible AI in Retail

The Qsic team is deeply committed to ethical AI practices, especially as we expand our reach within retail media. We learned more about this approach at SXSW, notably through sessions hosted by the ABC on AI with Human Oversight. ABC's intentional approach to embedding responsible AI practices resonated with us as we work to keep human intuition and oversight at the center of our tech-driven solutions.

Inspirations Beyond Retail Media

SXSW Sydney offered a rich lineup of talks that spanned industries and innovative thinking. Here are some sessions that especially stood out to us:

SpaceTech and AI with FLEET: This session with Flavia Tata Nardini, CEO of FLEET, was a powerful reminder of how technology can be harnessed to solve big, global challenges. Her message on dreaming big and addressing gaps in the path to net zero echoed our own mission to leverage tech for positive change.

Creative Collaboration in Product Design: The head of design at Canva shared insights on using design to enhance collaboration and empower teams. The talk was an inspiring look at how design can drive every level of a business—reinforcing our own commitment to thoughtful, customer-centric innovation.

The Music AI Rights Debate: A timely discussion for Qsic, this panel unpacked the complexities of AI-generated content in music and advertising. The debate highlighted the critical need for consumer law to protect creative rights, a concern that resonates strongly with us as we navigate the AI-driven world of in-store audio advertising. Qsic is committed to continuing to support artists by streaming licensed music throughout their customer playlist channels, while also exploring the potential of generative AI for creating music beds in our advertising solutions. This presentation offered an informative look at how industry leaders are leveraging this emerging technology.

Where Technology Meets Humanity: Former UK intelligence agent Sally Walker spoke on the intersection of AI and humanity, emphasizing the need for diversity within Australia’s cybersecurity workforce. Her insights into the strategic importance of varied perspectives in tech mirrored our experiences at Qsic, where we believe that diverse voices shape stronger, more adaptable innovations.

Food, Space, and Cultural Connection: A lighter yet fascinating session was iHeartRadio’s "Three Food Memories" podcast with Australian astronaut Katherine Bennell-Pegg. This unique talk shed light on the surprising intricacies of food in space, offering an unexpected parallel to the power of music in creating emotional and memorable experiences. Just as astronauts carry a bit of home through food, music allows our retail partners to connect with their customers on a personal level.

Stay tuned as Qsic continues to lead with fresh insights and forward-thinking perspectives in tech, innovation, and retail media. In a fast-evolving landscape, we're keeping our finger on the pulse—bringing you the latest developments, trends, and strategies shaping the future of retail experiences

to its APAC team to support operations and accelerate growth in key markets 

ABBOTSFORD, VIC — October 29, 2024 – Qsic, an AI-powered in-store audio retail media platform, today announced the appointment of industry veteran Brad Montgomery as the new sales lead for APAC. Qsic powers in-store audio retail media networks for thousands of retailers and brands across the globe. The company is seeing increased demand as retailers look to expand retail media into the in-store experience. Earlier this year, Qsic reported 220% year-over-year growth, putting the company on track for its strongest year to date. 

Montgomery adds more than 15 years of industry experience in audio and out-of-home advertising to bolster Qsic’s sales team in the region. As the APAC sales lead, he will work alongside Ben Dixon, Head of Retail Media and Partnerships, and Ben McMillan, Retail Media Strategist at Qsic, to expand Qsic’s presence across key markets in APAC. 

"I am thrilled to join the Qsic team at such an exciting time of growth. Being part of a company that leads innovation in the retail media space is truly exciting. The retail media landscape across the Asia Pacific region presents incredible opportunities,” said Montgomery. “I look forward to leveraging my extensive experience in sales at some of Australia’s most premium audio and out-of-home brands to drive growth, forge strong partnerships and help brands deepen their connections with customers to drive incremental sales and introduce new revenue streams."

Prior to Qsic, Montgomery held sales leadership roles at JCDecaux, NOVA Entertainment and Scentre Group, the owner and operator of Westfield shopping centres in Australia and New Zealand. He has extensive knowledge of the industry and a proven track record for driving business growth that will be invaluable as Qsic aims to accelerate its growth trajectory in the region.

“Retail media is one of the fastest growing advertising channels in not just APAC, but around the globe, and Qsic is uniquely positioned to help retailers capitalize on this massive opportunity,” said Dixon. “As we look to accelerate our growth in the region, Brad brings both the experience and relationships required to reach new markets and significantly expand our footprint.” 

Founded in 2012, Qsic works with thousands of retailers around the globe to create in-store experiences that bring a brand's voice to customers as they move through stores to optimise sales. Qsic curates performance-driven in-store experiences by providing the smart audio infrastructure, optimisation capabilities, closed-loop reporting and autonomous control needed to truly bring retail media to in-store retailers globally. Its proprietary technology allows retailers to commercialise their audio assets to generate additional revenue while allowing brands to reach consumers at a critical moment in the path to purchase.

To learn more about Qsic technologies, visit www.getqsic.com.

About Qsic:

Qsic is the AI-powered in-store audio platform for retail media leveraged by top retailers around the globe to enhance the in-store experience. In addition to helping businesses establish and own their brand sound, the company helps retailers activate their Retail Media Networks by setting up, running and commercialising their audio assets. This extends from music curation, ad production and collateral to ad sales and price evaluation. Qsic has invested heavily in developing a patented method of measuring the impact of audio advertising on real-world in-store transactions. It is now a leading provider of AI technology that strategically leverages the power of audio to deliver better customer and sales experiences. Learn more at www.getqsic.com. 

The Role of Targeted Audio Messages in Influencing Purchase Decisions

At the core of successful customer engagement strategies is delivering the right message to the right person at the right time. In-store audio marketing provides a unique opportunity to do just that by strategically placing audio messages throughout the store, allowing retailers to influence customer behavior directly at the point of sale.

For example, a well-timed announcement about a special discount as a shopper moves through a particular aisle can encourage an impulse purchase. Similarly, playing upbeat music in certain sections can uplift the atmosphere, encouraging customers to linger longer. The key is to use audio advertising in retail to subtly guide customers through their shopping journey, increasing their engagement with products and prompting purchases.

Personalized Audio Ads: A Game Changer in Retail

A major advantage of in-store audio marketing is the ability to deliver personalized audio ads. By utilizing data on customer demographics and in-store behaviors, retailers can tailor messages to resonate with specific audiences. For instance, younger customers may respond better to trendy, energetic music, while older customers might prefer a more relaxed soundscape.

Advancements in AI and machine learning make it possible to analyze in-store behavior and adjust audio messaging dynamically. Picture a scenario where a customer spends time browsing in the electronics section, and a message highlights features and promotions for the latest gadget. Such audio advertising in retail not only enriches the store atmosphere but also makes customers feel understood and valued, increasing the likelihood of a purchase.

Enhancing Store Atmosphere Through Sound

Beyond direct promotions, sound is a powerful tool for enhancing store atmosphere. Retail sound marketing goes beyond just playing background music; it’s about curating an environment that aligns with a brand’s identity and elevates the entire shopping experience. A thoughtfully crafted audio experience can make a store feel inviting, exciting, or even luxurious, depending on the desired effect.

For instance, a luxury boutique might use soft, ambient music to create an air of exclusivity, while a sports store could play energetic tracks to inspire action. By focusing on enhancing store atmosphere through sound, retailers can encourage customers to spend more time in-store, leading to increased sales and greater customer satisfaction.

Ready to Elevate Your Retail Experience?

In-store audio marketing is a powerful tool that, when used strategically, can significantly boost customer engagement and drive sales. By leveraging targeted and personalized audio messages, retailers can influence purchasing decisions at key moments, create an immersive shopping experience, and craft an atmosphere that aligns with their brand.

At Qsic, we are proud to offer cutting-edge retail sound marketing solutions that turn insights into impactful and engaging auditory experiences. Step into the future of in-store audio with Qsic and discover the innovation we bring to the retail space.

For more resources about optimizing audio for retail spaces, read our blogs about how music can influence buying behavior, boosting productivity with audio and the power of AI-driven audio.

Among the various tools at a retailer's disposal, in-store music stands out as a subtle yet powerful influencer of consumer behaviour. Music has the ability to set the tone of a store, influence the pace at which customers shop, and ultimately, affect their purchasing decisions. In this blog, we’ll explore the nuances of how in-store music influence can shape buying behaviour and look at the research that underscores its impact on sales.

The Subtle Power of In-store Music: Setting the Tone and Shopping Pace

Music is more than just background noise in a retail environment; it is a strategic element of the in-store sound strategy. The right music can create a specific ambiance that aligns with the brand’s identity and appeals to the target audience. For instance, a high-energy playlist might be used in a sports store to evoke excitement and encourage quick decision-making, while soft, ambient music in a luxury boutique might create a relaxed atmosphere, inviting customers to take their time browsing.

The tempo and style of music can also influence the shopping pace. Research has shown that slower music tends to slow down shoppers' pace, encouraging them to spend more time in-store, which often leads to increased spending. On the other hand, upbeat music can create a sense of urgency, pushing customers to move through the store more quickly, which can be beneficial during busy periods when high turnover is desired.

Music as a Sales Tool: Research and Case Studies

The relationship between music and consumer behaviour is well-documented, with numerous studies highlighting the direct correlation between in-store music and sales volumes. One famous study conducted in a wine store found that when French music was played, French wines outsold German wines, and when German music was played, German wines saw higher sales. This is a prime example of how music can subtly influence buying decisions without the customer even realising it.

Another study demonstrated that specific genres of music like Jazz and Lounge can increase the amount of money spent. The strategic use of music as a sales tool can evoke emotions, create memories, and drive customer loyalty, all of which contribute to a positive shopping experience and increased sales.

Retailers who invest in a well-thought-out in-store sound strategy are likely to see a return on investment, as music not only influences purchasing decisions but also impacts the overall perception of the store. A pleasant auditory experience can enhance customer satisfaction, leading to repeat visits and word-of-mouth recommendations.

Ready To Enhance Your Audio Game?

In-store music is more than just a pleasant addition to the shopping environment; it is a powerful, silent salesperson that can significantly influence consumer behaviour and drive sales. By understanding and leveraging the audio influence on sales, retailers can create an atmosphere that resonates with their customers, enhances the shopping experience, and ultimately, boosts their bottom line. 

Qsic is proud to offer state-of-the-art audio solutions and engaging sound experiences to enhance the consumer experience. Embrace the future of audio with Qsic and explore the innovation we have in store.

Want to know more? Read our blogs about boosting productivity with audio, the power of AI-driven audio, and how to increase in-store sales with targeted audio.

Here’s what we learned:

Australian Music Identity: Diversity as a Strength

A defining conversation during the panel, "Who Gives a F*ck About Australian Music?"*, revolved around Australia’s lack of a singular music identity. Panelists, including Jaddan Comerford of UNIFIED Music Group, emphasised the beauty in Australia’s rich blend of genres and cultures. This diversity isn’t a weakness; it’s a unique strength that needs to be championed more confidently. However, the challenge remains that many Australian artists still suffer from "cultural cringe," a reluctance to fully embrace and promote their own music compared to artists in markets like the US.

The panel also touched on Indigenous music, noting that more listeners are engaging with it than ever before. This shift reflects growing appreciation for diverse voices and styles that make up the fabric of Australian music.

Embracing "Glocalisation" and Quotas for Tour Support

In other markets, "glocalisation"—global music that’s tailored for local markets—is widely embraced, yet Australia seems slower to showcase its homegrown talent. The suggestion of introducing international tour support quotas could be a step towards changing this. Such quotas would ensure Australian artists gain exposure by opening for international acts, following "Michael’s Rule," a policy named after the late artist manager Michael McMartin. This rule suggests that every international artist touring Australia should include an Australian artist among their openers, promoting mutual growth and exposure.

Ethical AI: Transparency and Accountability

In the age of AI, the conversation around ethics in creativity was top of mind during the panel “Ethical AI: Is Creativity Set to Thrive?” One of the recurring concerns was how AI models use artists' work without consent, leading to potential copyright violations. The panel concluded that it’s not the technology that’s inherently problematic, but rather the need for clear policies and responsible usage. As Glenn McDonald from Furia pointed out, artists want transparency, ongoing consent, and the opportunity to shape how their work is used in AI-driven environments.

For the Aboriginal and Torres Strait Islander communities, AI also raises concerns about cultural appropriation. Ensuring that Indigenous works are respected and safeguarded in this new digital era is crucial.

The Role of Fans: The Industry's True Customers

The panel “Fangirl” highlighted an often-overlooked aspect of the industry: fans as customers. As Kamran Haq from Download Festival noted, fan engagement is vital. Treating fans with respect and making them feel special is essential for sustaining artist success. Fandom has grown beyond casual listening; superfans now play active roles in influencing artist management and promotion.

Showcase Highlights: Stand Out Artists to Watch

• Bella Mackenzie: Delivered an energetic, polished country set that stood out as a favourite.

• Ishan: Gave a rich, memorable performance that fused guitar, loop stations and his velvety indie pop vocals.

• The Bel Air Lip Bombs: Captured the nostalgic essence of 90s indie rock, taking the audience on a nostalgic journey.

• Velvet Trip: Mesmerised with smooth, beachy melodies and a 70s vibe, led by captivating frontman Zeppelin Hamilton.

• Playlunch: Electrified the JBL stage with their dynamic performance and amazing crowd participation.

• Georgia Lines: Delivered a stunning vocal performance, with her song "Grand Illusion" evoking a classic Disney tune, leaving the audience with goosebumps.

BIGSOUND 2024 reminded us of the incredible depth and talent present in Australian music, and the importance of embracing this diversity. From the ethical complexities of AI to the vital role of fan engagement, these conversations are shaping the future of the music industry in profound ways. As we move forward, the need for transparency, inclusion, and boldness in promoting Australian talent is clearer than ever. We’re excited to see how these ideas will continue to shape the landscape in the years to come.

Qsic is thrilled to apply these insights from BIGSOUND 2024 as we strengthen our commitment to championing Australian and Indigenous music within our operations in APAC. Additionally, as we continue to engage in Ethical AI practices, these conversations cemented the need for policies and guidelines as the industry evolves. 

DALLAS - August 14, 2024 – Qsic, an AI-powered in-store audio retail media platform, today announced the company is significantly ramping up its presence in North America. On track for its strongest year to date, Qsic closed out Q2, reporting over 220% YoY growth, primarily driven by strong adoption across North America. Over the past year, the number of retail locations using its in-store audio retail media platform has tripled compared with the same period last year, with the majority located in the U.S. and Canada, with an increasing presence in Mexico. 

Demand for its solution has steadily grown in tandem with an increasing focus on in-store advertising. In-store retail media is expected to grow at an accelerated rate through 2025, with spend poised to surpass $1 billion by 2028. 

“Despite significant spend going into digital channels, 85% of U.S. retail sales still occur in-store,” said Matt Elsley, Co-founder and CEO at Qsic. “In-store advertising puts a brand in front of high-intent shoppers at the point of sale to drive higher conversions and sales. The challenge for in-store advertising has always been infrastructure and scale, and we’ve been able to address both with our advanced audio technology. Our seamless in-store setup and proprietary AI enable personalized, data-driven experiences that not only enhance customer engagement but also maximize advertising impact."

Qsic is at the forefront of AI and in-store retail media. The company developed a proprietary generative AI model, Lucy, for the creation of custom audio ad content at-scale, including on-demand voiceovers. Lucy dynamically creates and localizes ad content in real-time, leveraging retailer data to include details like local pricing, inventory and weather conditions.

To support its continued expansion across North America, Qsic recently opened a new office in Dallas that will be the home base for CEO Matt Elsley to support new business growth. Additionally, the company significantly ramped up hiring over the past year. Qsic nearly doubled its workforce, adding new positions across engineering, product, operations and sales teams to continue driving innovation and providing support for the rapidly expanding number of locations leveraging its platform. 

Its rapid growth has been underpinned by several industry awards. Recently, Lachlan Gow, President of Qsic who spearheads Qsic’s North American expansion plans, was recognized as one of Path to Purchase Institute’s 40 Under 40 for his outstanding leadership and strong track record. 

To learn more about Qsic technologies, please visit www.getqsic.com.

About Qsic

Qsic is one of the world’s first commercial music streaming platforms, influencing over 100 million shoppers at the point of purchase monthly. In addition to helping businesses establish and own their brand sound, the company also helps retailers to activate their Retail Media Networks by setting up, running and commercializing their audio assets. This extends from music curation, ad production and collateral to ad sales and price evaluation. Qsic has invested heavily in developing a patented method of measuring the impact of audio advertising on real-world in-store transactions. It is now a leading provider of AI technology that strategically leverages the power of audio to deliver better customer and sales experiences. To learn more, visit www.getqsic.com. 

Media Contact for Qsic: 

SamsonPR 

qsic@samsonpr.com

In today’s data-driven retail landscape, businesses have access to an abundance of information that can shape their marketing strategies and enhance customer experiences. Among the various types of data available, first-party data stands out as the most valuable asset for retailers. 

While third-party data and other targeting methods offer benefits, first-party data provides unparalleled advantages that make it indispensable. Here’s why first-party data is still the most important in the retail environment.

1. Accuracy and Reliability

First-party data is collected directly from customers through their interactions with your brand. This includes data from purchase history, website visits, email subscriptions, and loyalty programs. Because it comes straight from the source, first-party data is inherently more accurate and reliable than other data. Retailers can trust this data to reflect genuine customer preferences and behaviors, leading to more precise targeting and personalized marketing efforts.

2. Personalization and Customer Engagement

In the competitive retail sector, personalization is key to standing out and fostering customer loyalty. 

First-party data allows retailers to create highly personalized shopping experiences. Over the years this has been executed effectively via digital media however there’s a missed opportunity in-store. By understanding individual customer preferences, retailers can tailor product recommendations, promotions, and communications to meet specific needs. This level of personalization enhances customer engagement, drives repeat purchases, and ultimately boosts revenue.

Here at Qsic, we ultilize this data to personalize targeting based on sales demand, event based geotargeting. We can also target stores by national network, state, region, ZIP/post code, store type. This targeting continues to refine in line with Retailer’s needs. For example, a store that doesn’t have a coffee machine won’t want to advertise for Coffee. We can segment your data so no impression is wasted in an irrelevant environment. 

3. Privacy and Compliance

With increasing concerns about data privacy and stringent regulations like the GDPR and CCPA, using first-party data ensures compliance and builds trust with customers. Since first-party data is collected with explicit customer consent, it aligns with privacy regulations and reduces the risk of legal issues. Customers are more likely to share their information with brands they trust, knowing their data will be handled responsibly.

4. Cost-Effectiveness

Unlike third-party data, which often involves purchasing data from external sources, first-party data is a cost-effective option. Retailers already have access to this data through their existing customer interactions, eliminating the need for additional expenses. Investing in systems to collect, manage, and analyze first-party data can yield significant returns without the ongoing costs associated with third-party data acquisition.

5. Competitive Advantage

Retailers that effectively leverage first-party data gain a competitive edge. This data provides deep insights into customer behavior, preferences, and trends, allowing retailers to stay ahead of the competition. By continuously refining their marketing strategies based on first-party data insights, retailers can respond swiftly to market changes, optimize their offerings, and deliver exceptional customer experiences.

6. Enhanced Customer Relationships

Building strong, long-term relationships with customers is crucial for retail success. First-party data enables retailers to understand their customers on a deeper level, building trust. By consistently delivering personalized experiences and demonstrating a commitment to meeting customer needs, retailers can cultivate lasting relationships that drive customer retention and advocacy.

7. Integration with Omnichannel Strategies

In the modern retail environment, customers interact with brands across multiple channels, including online, in-store, and mobile. First-party data provides a unified view of these interactions, enabling retailers to deliver seamless omnichannel experiences. By integrating data from various touchpoints, retailers can create cohesive marketing campaigns that resonate with customers, regardless of the channel they use.

8. Navigating Changes in the Digital Landscape

The digital advertising landscape is constantly evolving, with significant shifts impacting how retailers collect and use data. Recently, Google announced a major shift in its approach to third-party cookies, suggesting that it will not phase them out from Chrome but will pivot to an opt-in model. This new experience will let people make informed choices about their web browsing privacy settings. Feedback from stakeholders, including regulators, publishers, developers, and the ad industry, has shaped this approach, emphasizing the importance of privacy and user choice. While this provides a temporary reprieve for marketers reliant on third-party data, it underscores the importance of first-party data. First-party data remains a stable and sustainable option amidst such changes, providing consistent, high-quality customer insights and enabling retailers to future-proof their marketing efforts.

Conclusion

While third-party data and other targeting methods offer their own set of benefits, first-party data remains the most powerful source of actionable data. Its accuracy, reliability, and potential for personalization make it invaluable in creating exceptional customer experiences. Moreover, its alignment with privacy regulations, cost-effectiveness, and ability to provide a competitive advantage underscore its significance in the retail environment. By prioritizing first-party data, retailers can build stronger customer relationships, drive engagement, and achieve sustained growth in an increasingly competitive market.

Here at Qsic, we empower retailers to harness the full potential of their Retail Media Networks using first-party data to create dynamic audio campaigns in-store. By leveraging advanced AI technology, we seamlessly connect millions of data points to deliver highly personalized and optimized advertising campaigns, ensuring every impression counts.

Visit our contact us page to speak to a Retail Media expert today!

"There is a pernicious myth in media planning that a sight, sound and motion ad is inherently and drastically more superior than an audio ad. And every one of these studies puts a stake through the heart of that myth." - Pierre Bouvard, Chief Insights Officer at Cumulus Media and Westwood One

Understanding the Challenges in Measuring Audio Attention

Ailsa MacKenzie, Group Strategy Director at Global, highlighted the inherent challenges in measuring audio attention. Unlike visual attention, which can be tracked through eye-tracking tools, there is no direct equivalent for audio. Audio consumption spans diverse content and platforms, with listening contexts that vary widely. Furthermore, people often multitask while listening to audio, making traditional attention metrics like "attentive seconds" less applicable.

Research Hypotheses and Studies

Despite these challenges, the hypothesis that audio ads can be effective even with divided attention was put to the test. Two studies were conducted:

1. Lab-based study with Walnut: This study compared neurological reactions to audio ads when participants were focused on the audio versus when they were distracted by a task.

2. Large-scale diary study with Tapestry: This involved 3,019 participants documenting over 7,000 audio listening occasions, noting both the audio content and concurrent activities.

Key Findings: The Audio Attention Continuum

The studies revealed that audio attention is not binary. Instead, it exists on a continuum, shifting between the audio and other activities. Importantly, audio ads proved effective across this spectrum. Ad and brand recall rates were similar, regardless of whether the listener's attention was divided or focused.

Relevance and Familiarity emerged as critical factors in capturing attention. Ads that were relevant or contained familiar elements, like a recognizable voice or jingle, garnered more attention.

Insights from Industry Studies

Pierre Bouvard, Chief Insights Officer at Cumulus Media and Westwood One, shared findings from various studies, further validating the effectiveness of audio ads:

• Karen Nielsen Field and Amplified Intelligence: Confirmed that low attention can still yield significant impact, particularly for categories like automotive, QSR, retail, and telco.

• Adelaide Data: Showed that audio often performs as well or better than visual media, with radio being more cost-efficient than Facebook in terms of attention CPM (cost per thousand impressions).

• Lumen and Dentsu Study: Found that audio had 56% greater attentiveness than Dentsu norms, with radio being eight times more cost-efficient than TV for attention CPM. Podcasts, despite higher CPMs, were also highly cost-efficient.

Challenging Myths and Re-Evaluating Media Planning

These findings challenge the myth that sight, sound, and motion ads are inherently superior to audio ads. Audio should be an integral part of media plans due to its high attentiveness and cost efficiency. Audio is not only effective for brand building but also supports activation strategies.

Key Implications for Media Planning and Research

• Media Planning: Audio should feature more prominently in media plans given its high attentiveness and cost efficiency.

• Brand Building: Audio plays a crucial role beyond activation, supporting comprehensive brand-building strategies.

• Research Inclusion: Future attentiveness research must include audio to provide a complete picture of media effectiveness.

Final Thoughts

This podcast revealed, audio is a powerful and cost-effective medium for advertising. At Qsic, we are at the forefront of this revolution, offering advanced audio solutions that harness these insights to deliver impactful and engaging audio experiences. Embrace the future of audio with Qsic and see what innovation has in-store.

Listen to the WARC Podcast here - ​​https://podcasts.apple.com/au/podcast/attention-beyond-the-screen/id1563243327?i=1000656243537 

• Boost Brand Awareness and Drive Sales: Reach highly engaged shoppers who are actively searching for products, influencing their decisions at the crucial point of purchase.

• Gain Valuable Customer Insights: Leverage retailer data to understand your target audience's preferences and buying behaviours, informing future marketing strategies.

• Measure Campaign Effectiveness: Benefit from advanced closed-loop reporting and attribution capabilities, pinpointing which tactics deliver the highest ROI.

• Outperform Competitors: Gain a competitive edge by strategically utilizing the advertising power of leading retail platforms.

What This Guide Offers

Qsic’s platform has been designed with large enterprise customer networks in mind. We understand your need for clear, actionable information to make critical decisions. Here's what you can expect to learn in our guide:

• Understand Retail Media: Unpack the key concepts, platforms, and benefits to gain a solid foundation.

• Craft a Winning Strategy: Explore different campaign types, optimisation strategies, and targeting options to maximize impact.

• Measurement and Attribution: Learn how to measure your Retail Media campaigns effectively and track their impact on sales and ROI.

• Success Stories: Gain inspiration from real-world examples of how brands leverage Retail Media to achieve their marketing goals.

Things You Need To Know About Retail Media

Different Types of Retail Media

What is Retail Media? Retail Media encompasses the retailer's advertising space on all owned platforms, which includes strategically placed ad locations for a better shopping experience. Retail Media can be broken down into three categories:

• In-store: Audio and visual advertising such as screens, decals and other signage

• Retail Onsite:  Website ads on owned media.

• Retail Offsite: Social media, OOH, CTV, Linear TV, Search, Video, and more.

Qsic provides in-store retail media through audio advertising solutions. 

Retail Media Network

A Retail Media Network is an advertising platform operating within retail environments, targeting shoppers with personalized ads during their shopping journey. Retail Media Networks can commercialize their owned assets to brands for high margins. It leverages data and technology to deliver targeted messages across various channels, driving brand awareness and sales.

Advertising

This refers to the paid placements that promote your brand, products, or services within the retailer's assets. By leveraging their unique data and shopper insights, retailers can offer precise targeting options to reach highly relevant audiences at critical moments in their decision-making process.

Benefits of Retail Media

The potential of Retail Media extends far beyond simply raising brand awareness. By adding this to your marketing strategy, you can:

• Boost Sales: Reach high-intent shoppers actively browsing for similar products, driving them directly to your listings and increasing conversion rates.

• Elevate Brand Visibility: Secure prominent placements within the retailer's platform, increasing brand recognition and establishing your presence within the competitive digital/physical shelf.

• Deepen Customer Engagement: Craft your messages based on your customer's past purchases and browsing behaviour, fostering deeper connections and brand loyalty.

How Retail Media Works

Retail media campaigns operate through a variety of formats:

• In-store Audio: a medium within Retail Media that enables retailers to enhance the customer experience while driving sales at the point of purchase. Audio includes licensed music, messaging front of house and back of house, and advertising. 

• Retail Onsite: this refers to campaigns conducted on the retailer’s online platform. Think banner ads, sponsored placements, enhanced product listings, and integrated content-driven ads. 

• Retail Offsite: social media campaigns, search engine marketing, and email marketing are just some of the types of offsite campaigns retailers run to tap into their target audience. 

Qsic helps large enterprise retailers activate their Retail Media Networks. We provide a central platform to keep retailers up-to-date with their campaigns and curated music for your brand. Our Retail Media team can assist you in strategy, ad production and reporting.

Qsic provides its services by revolutionising in-store media advertising across North America and Australasia through its innovative AI Audio Platform.

Best Practices and Tips

Now, let's go into the best practices for creating impactful campaigns:

• Optimize Creatives: Use high-quality visuals, compelling copy, and clear calls to action tailored to the retailer's audience.

• High-Quality Audio: Through high-quality audio, your retail space becomes a more engaging place both for your customers and staff. It also works as a secondary revenue stream for ad placements.

• Refine Targeting: Experiment with different options and regularly analyse performance to identify the most effective strategies.

• Allocate Budgets Strategically: Scale your campaigns based on performance and return on investment (ROI).

Common Challenges and Solutions

Implementing Retail Media also brings challenges. For in-house audio solutions, Qsic can help by providing audio as an edge-to-edge solution, ad space for a new revenue stream, increased productivity by improving staff retention and happiness, and curated music for your brand.

Retail Media with Qsic

Are you ready to skyrocket sales and brand visibility while shoppers are ready to buy? Qsic boosts retailers' physical store networks by providing audio advertising solutions, elevating customer engagement at the point of purchase and opening up new revenue opportunities. Connect with our experts to help execute a successful campaign and see what innovation has in store for you.

Inspiring Success Stories

Explore real-life success stories from Qsic for retail media campaigns using in-store audio solutions and how individuals and businesses can overcome challenges, achieve their goals, and find success:

• Energy Drinks Retail

• Petrol & Convenience Stores

• Quick Service Restaurants

• Liquor Stores

*Source - IAB/MRC Retail Media Measurement Guidelines - September 2023.

Qsic had an incredible experience attending NRF 2024: Retail's Big Show Asia Pacific in Singapore last week! The event was packed with valuable insights, practical strategies, and innovative ideas that will undoubtedly shape the future of retail.

NRF Key Highlights and Takeaways

Navigating Internal Approval Processes for Innovation

One of the standout sessions was moderated by Martine Reardon and featured Christopher "CTM" Thomas-Moore from Domino's. They delved into effective strategies for navigating internal approval processes to convince senior stakeholders to invest in new technologies for ongoing innovation.

“Bring people along the journey, rather than just presenting the summary ‘why’ at the end. Data is your best ally—use it to turn a project into a partnership. Set mutual KPIs, gather project data and proof points, and keep relevant parties informed throughout the process.”

The Importance of Execution

Danni Peirce, CEO of 7-Eleven, delivered a powerful reminder: “You get 1 point for strategy and 9 points for execution.” This sentiment resonated throughout the conference, highlighting that those who execute well achieve the greatest outcomes. It's a clear call to action for all of us to focus on flawless execution to turn our strategies into success stories.

Creating a Data Culture

Nicole Sheffield, MD of Wesfarmers OneDigital, emphasized the critical importance of creating a data culture within organizations. She highlighted how merging data sources drives desired outcomes and shared a valuable insight: To be number one in any area, identify the necessary metrics and then determine the steps needed to achieve them. Using data removes guesswork and informs the strategy required to reach your goals.

Practical Observations for Retailers

Developing a Retail Media Strategy

For retailers developing a Retail Media strategy, it's evident that success comes from starting before your omni-channel strategy is perfect. Focus on executing what you can do well now and iterate as you go. The test-and-learn phase is invaluable, and waiting for perfection can hinder progress.

The Role of AI in Retail

Three years ago, the theme was that AI is coming. Last year, it was that AI is here. Now, it’s about how AI is driving business forward. While many are still in the test-and-learn phase, it's exciting to see rapid adoption, especially in the use of Generative-AI to support contextual content strategies to enhance customer engagement both offline and online.

Qsic feels very fortunate to be part of this dynamic industry! NRF 2024 provided us with a wealth of knowledge and practical strategies that we are eager to implement. As we move forward, we are committed to leveraging these insights to drive innovation and success in the retail sector.

Stay tuned for more updates and insights from Qsic as we continue to navigate the ever-evolving retail landscape!

Cowboy Carter

Recently in an article titled  “Levi’s jeans sales are surging following Beyoncé’s ‘Act II: Cowboy Carter” the New York post highlighted that Beyoncé's "Act II: Cowboy Carter" album exemplifies the influence music can have on brand sales. Following its release, Levi's jeans experienced an unprecedented surge, marking a staggering 184% increase in sales within a mere three days. The album's fusion of country-inspired rhythms and Beyoncé's iconic flair resonated with audiences, breathing new life into an age-old wardrobe staple. 

Name Drop Numbers 

In an article titled “The Power of Name Dropping fashion brands in songs” it was explained that strategic integration of brand mentions within songs has emerged as a potent marketing tool. By seamlessly weaving brand references into lyrics, artists create an indelible association between music and consumer goods. A brief mention of Christian Louboutin in Cardi B’s song “Bodak Yellow” generated an estimated US$4.5 million media value in 2017, reaffirming the significant influence music has on consumer behavior. 

Swiftie Sales 

The relationship between music and brand sales isn't a novel concept. Artists like Taylor Swift have long leveraged their influence to catalyze brand success. Swift's meticulously curated costumes for her Eras tour serve as a poignant example of music's transformative power. Each costume not only encapsulated the essence of the respective era but also sparked a frenzy of consumer demand for similar attire. 

The Financial Review also spoke on this topic, explaining that Retail brands also saw a surge in unit sales. Sandradee Makejev - CEO of St Frock stated that “We are selling truckloads of sequins in purple, pink, gold, black, blue and navy,” Ms Makejev said. “In the last week alone, we have sold 1500 units of sequins. That’s up 292 per cent from three weeks ago.” 

Retail Media Revolution

How is this relevant to the world of Retail Media? Imagine the impact of sales influenced by the power of music right at the point of purchase. In-store music allows retailers and brands to capture low hanging fruit right at the bottom of the marketing funnel. 

In essence, music serves as a conduit for cultural resonance, transcending boundaries and forging connections that resonate far beyond the confines of melody. Through strategic collaborations, innovative marketing campaigns, and the timeless artistry of musicians, brands can harness the transformative power of music to elevate their sales, captivate audiences, and etch themselves into the reality of consumer consciousness. As music and business intertwine, there's endless potential for creative collaboration, promising success for those who embrace it.

Here at Qsic we offer In-store audio solutions to enterprise businesses helping businesses capitalize on untapped revenue potential. 

Sources: 

• New York Post - Levi’s jeans sales are surging following Beyoncé’s ‘Act II: Cowboy Carter’ - April 2024

• Australian Financial Review - Sequins, sparkle and scarves: the Swift effect ‘saves’ retailers - Feb 2024

• Medium - The Power of Name Dropping Fashion Brands in Songs - Nov 2020

Branded Curation: Defining Your Sound Identity

One of the primary goals of music curation is to reinforce the brand identity and create a cohesive atmosphere that aligns with the brand's values and image. At the forefront of this approach is the concept of branded curation, where the music played in-store reflects the essence of the brand itself. Whether it's a luxury fashion retailer, quick service restaurant, or a convenience store, the choice of music should resonate with the target audience and reinforce the brand's message.

Here at Qsic, we excel in this aspect by offering customized playlists and branded content tailored to each client's specific needs. By understanding the unique identity of the brand, Qsic ensures that the music played in-store enhances the overall customer experience and fosters a deeper connection between shoppers and the brand.

Shopping Psychology: Influencing Behavior Through Music

The impact of music on human psychology is well-documented, and its effects on shopping behavior are no exception. Studies have shown that the tempo, genre, and volume of music can influence factors such as dwell time, purchase decisions, and overall satisfaction.

In an article “Soundtracking Venues: The Artful Business of Background Music” it was highlighted that, 45 percent of shoppers said music affects how they feel in a space more than the lighting and 76 percent of patrons said they preferred a place with good music over places with good drink*. 

For retailers, understanding the psychology behind music is crucial in shaping the customer experience. Upbeat and energetic tunes can create a sense of excitement and urgency, encouraging shoppers to browse and make impulse purchases. Conversely, slower, more relaxing music can promote a leisurely shopping pace, ideal for high-end boutiques or specialty stores where customers seek a more immersive experience.

By leveraging insights from consumer psychology and customer data, businesses can fine-tune their music playlists to optimize various aspects of the shopping journey and maximize sales potential.

Who and What Time: Tailoring Music to the Audience and Occasion

In the realm of music curation, one size does not fit all. The demographics of the target audience, as well as the time of day and occasion, play a significant role in determining the appropriate musical selection for a retail or store environment.

For instance, a clothing store catering to young professionals may opt for a mix of contemporary pop, R&B, and electronic music during peak shopping hours to appeal to its target demographic. Meanwhile, a convenience store may choose a slower paced playlist to increase dwell time in-store. 

Considering the diversity of musical preferences among different age groups, it's essential for retailers to strike a balance between familiarity and novelty. Incorporating familiar hits alongside emerging artists and genres can cater to a broad spectrum of tastes while keeping the music fresh and engaging.

Regionalized Content: Tailoring Music to Local Tastes

Successful enterprise businesses recognize the importance of catering to local tastes and preferences, even within the same brand.

Regionalized content is a key strategy in music curation, whereby playlists are customized to reflect the cultural nuances and musical preferences of specific geographic regions. For example, convenience stores with locations in both metropolitan and regional areas may curate different playlists for each location based on demographic data and regional trends.

By embracing regionalization, stores can create a more personalized and authentic shopping experience that resonates with local customers, fostering a sense of community and loyalty to the brand.

Multi Brand Strategy: Harmonizing Diverse Identities

In today's retail media landscape, many stores operate as part of a larger conglomerate or franchise, each with its own distinct brand identity and customer base. In such cases, implementing a multi brand music strategy becomes essential to accommodate the diverse needs and preferences of each brand while maintaining a cohesive overall atmosphere.

Here at Qsic, we can manage multiple brands under one platform, allowing for centralized control and customization of music playlists across different locations. This ensures consistency in branding and messaging while still allowing for flexibility and adaptation to local tastes and preferences.

Content Scheduling: Orchestrating the Shopping Experience

In addition to selecting the right music, retailers must also consider the timing and sequencing of songs to create a seamless and enjoyable shopping experience. Content scheduling involves strategically arranging playlists to match the flow of customer traffic throughout the day, from quiet mornings to busy afternoons and evenings.

For instance, stores may opt for softer, more ambient music during quieter periods to create a relaxed atmosphere conducive to browsing and discovery. As the day progresses and foot traffic increases, the tempo and energy of the music can be gradually ramped up to maintain momentum and excitement.

By synchronizing music with the ebb and flow of customer activity, stores can optimize the overall shopping experience and keep customers engaged and entertained from the moment they walk through the door.

In conclusion, music curation stands as a powerful tool for shaping the in-store experience, influencing customer behavior, and reinforcing brand identity. Here at Qsic, we curate playlists tailored to millions of shoppers every day, leveraging our expertise to help businesses like yours increase revenue and elevate the customer experience. Let us partner with you to craft the ideal sound for your brand, enriching the shopping journey for your customers and fostering lasting connections with your brand.

Source - *Soundtracking venues: The artful business of background music, March 2024. 

The Path to Purchase Institute identified exceptional young professionals working in the commerce marketing industry with its third annual 40 Under 40 Awards. The program spotlights the next generation of leaders in omnichannel marketing, showcasing their contributions to the industry as well as their individual accomplishments.

This year's honorees will be profiled in the May/June issue of P2PI Magazine and recognized at a special awards celebration during P2PI’s Future Forward conference, May 13-15 in Philadelphia.

“I'm honored and humbled to receive this 40 under 40 award and to be acknowledged by my colleagues. It's inspiring to be acknowledged alongside such talented individuals.” - Lachlan Gow - Qsic President

Lachlan is a standout force with over 9 years of experience in Retail Media (5 years at Coates and 4 years here at Qsic). Lachlan has been spearheading Qsic’s expansion into North America with tremendous success, showcasing his innate strategic mindset and capability to inspire his team. His work has been instrumental in navigating the ever-changing landscape of retail media, positioning Qsic as a trailblazer in the industry.

Watch this space, we have some exciting announcements to share in the coming weeks!

Check out the rest of the winners here.

Retail Media is defined as any advertising on a Retailer’s owned channels, this includes; 

• Instore - Audio, Screens, Signage, Samples

• Online - Website, Apps, Social Media, Email, Search, Display

• Offline - Mail, Print, Out of Home, Linear Television and Broadcast Radio 

As Retail Media 2.0 evolves, the spotlight shifts towards in-store experiences. Despite the rise of e-commerce, brick-and-mortar stores continue to command a significant share, accounting for 70% of retail sales*. 

In this article, we will explore the array of in-store advertising options primed for commercialization and geared towards elevating the customer experience.

Formats 

Audio: Utilizing existing or newly installed speaker systems, audio delivers targeted messages, including promotions, announcements, and branded content. These ads can be monetized through supplier campaigns, offering a lucrative revenue stream for retailers. Strategically curated music playlists not only enhance the customer experience but also boost staff morale and productivity, creating a conducive environment for increased sales.

Screen Displays: In-store TV screens serve as versatile platforms for showcasing product promotions and dynamic content. With the ability to rotate advertisements, retailers can optimize visibility for various suppliers and products. Visual stimulation attracts customer attention and encourages engagement, leveraging the innate tendency of our eyes to gravitate towards screens.

Signage: Positioned strategically throughout the store, signage, including banners, signs, and decals, reinforces promotional messages and brand identity. Often located near cash registers or key product displays, signage serves as a visual cue that complements audio and screen advertising efforts, further enhancing brand visibility and recall.

Free Samples: Offering free samples is an effective strategy for introducing customers to new products and enticing them to make future purchases. By allowing customers to experience the product firsthand, retailers can build trust and loyalty, ultimately driving sales and fostering brand advocacy.

Why Audio in store? 

Audio stands out from other forms of media due to its remarkable capacity to enrich the customer journey through the universal appeal of music.

As highlighted in our article "Amplify Your Sales - The Secret Tune of Audio Psychology" the power of audio in influencing consumer behavior cannot be overstated. Unlike visual stimuli, which can be consciously ignored, audio permeates our subconscious, allowing us to passively absorb information that we can later recall surprisingly well. The ambiance created by audio can significantly shape the customer experience and directly impact the likelihood of converting sales. Indeed, walking into a silent store can create an unsettling atmosphere, whereas carefully curated audio can enhance comfort and prolong dwell time. By prioritizing audio in your retail environment, you can create a more engaging and immersive experience for your customers, ultimately driving sales and fostering loyalty.

How can Qsic help?

At Qsic, we specialize in empowering retailers to maximize the potential of their Retail Media Networks through strategic audio commercialization. By harnessing the power of audio, we transform your store's ambient sound into a dynamic revenue stream. We elevate the customer experience by curating licensed music playlists that align perfectly with your brand identity. Our team of skilled DJs and musicians possess expertise in crafting audio solutions tailored to our clients' unique requirements. With our innovative approach and unparalleled music curation capabilities, we help businesses create a branded audio experience that captivates audiences and drives tangible results.

*Source - ​​Commerce Media - A Radical Paradigm Shift in the Advertising Landscape Quentin George - McKinsey & Company